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A few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results Adidas in the eyes of consumers is a mature male the image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more sty jordan shoes online sale lish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Class cheap jordans ic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly h Cheap air jordans for sale ampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these international brands.WOW! It seems that this year, Yeezy 350v2 Boost color options a lot! In addition to the possibility of selling white color is very large this month, so far have been exposed 4 new Yeezy color, plus the following paragraph, that is, 5 models! And today YeezyMafia brought you this new color, inexplicable good looking! pure white shoes with a clear blue zebra stripes, very charming. The word "SPLY-350" is also presented in blue tones, and the back straps are decorated with blue stitches, with a translucent white midsole that is definitely a weapon on the streets of summer. The new color of the currently known number DA5690, you expect it in the summer sale? APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! in front of this red and white color Air Jordan Mid 1 is reported to be on sale this month. The use of red leather uppers covered in stitches, laces, tongue, lining and insole is also used to render red. The Swoosh and Wins Logo, and the midsole and outsole, are embellished with white. The overall color is very similar to the Air Jordan 1 Hi Gym Red, which was released in 2014. shoes information: Air Jordan 1 Mid color: Gym Red/White-White number: 554724-600 offer price: $110 APP download [get], WeChat public number: [get movement tide Cheap foamposites for sale ], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! French luxury brand Louis Vuitton brought new sports shoes design "Regatta", intended to praise the legendary sports history of fashion house, shoe insole also printed a 2017 annual America's Cup yacht racing commemorative badges. overwhelmed "Regatta" shoes inspiration in addition of the sailing competition tribute and exploration of marine, all sorts of details such as chloroprene rubber shoe, printed logo brand sticking buckle belt, tubular in the end, all of the all point to the and adidas has worked for the famous Japanese designer hill the glory division. At the same time is intended to bring light texture and barefoot experience. Vuitton Regatta "Louis" series of sports shoes have three sets of color options: the ocean blue, red and white.recently, the network exposed a suspected PSNY x Air Jordan 15 spy map, although only a heel, but the word "PSNY" to show their identity, there are still not know the specific information available, and the picture has not been fully demonstrated, we will continue to pay attention to. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! By the combination of Ciesay and multimedia Soulz in charge of the new project Places+Faces, the concept of photography for transplantation to fashion, another street new forces. In the spring and summer of 2017 in the series, Ciesay and Soulz to find other surgeon personally shot the new season, in Shanghai, Milan, Paris and Toronto to shoot, and got a number of KOL such as Gabe of UZi, Night Lovell, Cravem cheap air jordans oore interpretation of the new series, in the city in different corners show the unique brand personality, the signature of the cross Logo will be on the streets of dazzling new flag. this series will be officially on April 14th shelves, interested friends can go to the official website to learn more. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!Quai54 series this year is quite rich, in addition to the number of Jordan Brand double shoes, Nike Basketball is also involved in, will launch the same theme LeBron Soldier 9. Black ink in the bottom vamp collocation gray, orange decorative dynamic fly line and outline swoosh, lined with Quai54 black and white pattern. In addition, Quai54 logo also appeared in the heel and strap on. is limited to Europe and is available for sale in May 30th. (plum shoes editor)5 5, NBA langzuo - rookie Bauer shoes today officially on sale, priced at $495, equivalent to about 3414 yuan, such a high price, really worth it? This pair of shoes called ZO2, by the Bauer family's personal brand Big Baller Brand independent design and development, and Bauer will become the first NBA own signature shoe undrafted player. Because Bauer's father was not satisfied with the Nike, Adidas and Under Armour brands open price, and Bauer's father heart is very big, to want to cooperate with the company!!! In simple terms, Bauer's father want to let these companies cooperate with him, let him also fire up their own brands. this pair of shoes were soon fans Tucao, then Bauer's father and taunt, responded on Twitter: "Big Baller for sale! If you can't afford to buy a ZO2, you will not be a big man! I can't stand to watch, not into the NBA so crazy, and the shoes are so expensive, want money like crazy? Have a look at what price alliance popular spicy chicken shoes, like not more than $200. Air Jordan 31, price: $185 (about 1230 yuan). Nike LeBron 14, price: $175 (about 1160 yuan). Nike Kobe 11, price: $160-200 (foreign price, about RMB 1060-1330 yuan). These are the League more people wear shoes, the price is cheaper than the ZO2, and high technology content. and the Nike logo's shoes and Kobe 11 O'neal reply to Bauer's father, as like as two peas, "Hey, @ Laval - Bauer, really hanging fried day brand is not to ask such a high price of children!" This pair of shoes, and the rebate does not change! These can be used as a collection to buy, just watching the future much brother. Old Rookie Card when it is not worth the money, now your horse. But in my opinion, now so mad, after NBA is difficult to mix well.is a product of Adidas running as a professional runner, and the Supernova Glide series has been the best in Adidas running shoes. In the spring of 2012, the Supernova Glide series ushered in a comprehensive innovation of the fourth generation of products, in a new shape design, performance configuration has been greatly improved. With the new launch of Supernova Glide 4, Adidas once again brings a revolutionary running experience to runners. Through new technology and continuous improvement in earthquake mitigation performance, wearing comfort and wear resistance, runners experience the joy of Conquest every step. (responsible editor: Locke) The Elfrid Payton - Nike Kobe 10 " Fundamentals" DeMarcus Cousins - Nike LeBron 12 Low " Red" Michael Carter-Williams - Nike HyperRev 2015 Mason Plumlee - Nike Hyperdunk 2015 " USA" Blake Griffin - Jordan Super.Fly 4 " USA" Bradley Beal - Nike HyperRev 2015 DeMar DeRozan - Nike Kobe 10 " USA" Klay Thompson - ANTA KT Fire " USA" Harrison Barnes - Adidas Crazyquick 3 " USA" Andre Drummond - Jordan Super.Fly 4 " USA" 〉 reference of the exclusive Oscar color Spike Lee golden shine, Pinnacle peak color comes the Air Jordan 6, Air Jordan 6 Pinnacle to bring this "Metallic Gold" EyeSmart temperament. is expected to be officially on sale at the end of the year, the uppers are presented in the golden color, similar to the precious metal luster effect is extremely remarkable, also in the bottom of a shoe tongue and provided with a white building, with the director of exclusive color blue crystal of different materials. bring foot shot, feel this moment Hold live audience visual bomb in advance! release date: by the end of 2016 February 17th Beijing time, NBA all star weekend single challenge stage. 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